Charles F. Pletcher, II


Highly versatile people, program, product, and business manager with over 16 years experience in ecommerce, software development, and systems integration. Currently focusing on the intersection of local, mobile, and social commerce. A consulting background and collaborative approach has led to multiple large-scale delivery successes.


Free Local Classifieds EBAY MOBILE
Senior Manager, Mobile Product

San Jose, California (06/11 - present)

Free Local Classifieds EBAY CLASSIFIEDS U.S. (formerly Kijiji U.S., an eBay Inc. company)
Senior Manager, New Business & Technologies

San Jose, California (12/08 - 06/11)

  • Launched eBay Mobile Classifieds program including four iPhone apps:
    - eBay Classifieds (US)
    - eBay Classifieds Pets (US)
    - Kijiji (Canada) - #34 All-Time Top Free iPhone Apps (CA)
    - MyGumtree (Australia, South Africa, Poland)
  • Initiated social media program including on-site integration and off-site Twitter and Facebook presence
  • Launched the eBay Classifieds Blog
  • Championed Facebook social plugin adoption throughout site including registration redesign coordinated with Facebook's new registration plugin public release
  • Worked with eBay Marketplaces and external parties on classified ads sharing partnerships

DEEPDYVE, INC (formerly Infovell, Inc.)
Senior Manager, Program Management

Menlo Park, California (3/08 - 11/08)

  • Collaborated with scholarly journal publishers and third party content aggregators to effectively access deep web material for indexing and presenting within DeepDyve’s research engine
  • Designed and implemented end-to-end onboarding processes drastically reducing the time to bring new data sources live in production and improving the quality of the information displayed to end users
  • Assisted with requirements definition and design of the new user interface for a consumer research engine
  • Managed team of engineers in US and China responsible for content onboarding, corporate site development, and SEO/SEM activities

Manager, Marketplaces Program Management Organization

San Jose, California (3/05 - 3/08)

  • Responsible for program management and coordination of Finding, Marketing, Advertising, Media/, and eBay Giving Works (charity), and Kijiji (Classifieds) global cross-functional teams with over $70M budget for development and hardware in 2007
  • Trained and coached direct reports on eBay processes; continually worked to improve internal procedures
  • Managed team of seven project managers responsible for launching all aspects of Finding 2.0, a complete overhaul of eBay's search functionality based on item classification and query interpretation
  • Coordinated efforts across fourteen projects and nine project managers for the 2006 Finding Quick Wins initiative to jumpstart development of the Finding 2.0 strategy and increase Q4 revenue
  • Co-developed process modifications to eBay's standard product development lifecycle to integrate new experimental learning framework allowing product decisions based on production A/B testing results
  • Established and ran cross-functional Magellan (new search technology) program ensuring cross-project issues were addressed and resolved in a timely manner
  • Program managed delivery of Magellan search functionality for launch of eBay Express, eBay's shopping site for new, fixed-price products

Associate Program Manager
San Jose, California (9/04 - 2/05)

  • Supervised team of three project managers responsible for Attributes and Categories project delivery
  • Actively participated in creation and management of the Structured Data cross-functional program
  • Led project team in on-time delivery of Germany’s EasyBuy initiatives (site-wide Item Condition and Return Policy, and “Now & New” format) helping boost 2004 holiday GMV in eBay's largest market outside of US


Senior Project Manager
San Jose, California (8/02 - 8/04)

  • Responsible for managing Search & Listings, Attributes, and Categories projects from requirements definition through product release to site
  • Successfully structured and managed $10M+ Attributes 1.5 initiative coordinating the activities of 120 people across ten teams in a rearchitecture of the eBay Item Specifics platform
  • Managed launch of eBay Keywords Dynamic Landing Pages and Related Searches projects
  • Restructured and stabilized monthly production category update process
  • Worked with PD, QA, and Ops to eliminate site outage requirement for category rollouts


TOTALITY CORPORATION (now VerizonBusiness)
Senior Project Manager

San Francisco, California (3/01 - 3/02)

  • Assisted in defining scope, budget, and resources for new projects
  • Communicated status, issues, and upcoming activities with clients, peers, and management
  • Continually helped improve internal processes and procedures
  • Managed project, developed and maintained plan, and supported team of engineers for successful BuildWare project for ReFlow Management LLC, an innovative online capital management application for mutual fund managers
  • Managed team of engineers in the planning and implementation of a rapid site move for Virgin Atlantic Airways resulting in an extremely satisfied client
  • Led team of engineers in load testing and launching of redesigned Cabela's website
  • Coordinated HP-OpenView monitoring implementation and transition of three new clients from engineering projects into ongoing operational management
  • Administered Evolve ServiceSphere application including application maintenance, troubleshooting, and reporting

CREDITLAND, INC. (no longer operational)
Director of Project Management

San Francisco, California (5/00 - 11/00)

  • Developed, documented, and implemented rapid application development methodology, change control and problem management processes for premier online credit aggregator
  • Standardized minor release procedures from an ad-hoc, on-demand release to coordinated weekly release schedule greatly reducing complications and site downtime while increasing company-wide communication
  • Defined functional and technical priorities with executive and business leaders
  • Developed and maintained project plans while working with technical leads to ensure timelines were kept
  • Facilitated joint application design sessions between business and technical resources
  • Redeveloped Creditland's financial model to facilitate M&A discussions

(now Accenture)

Chicago, Illinois (8/94 - 4/00)

  • Managed teams of consultants, analysts, and clients from three to sixteen people
  • Mentored several project team members
  • Trained in Andersen Consulting software development and systems integration methodologies to present consistent processes to customers and clients
  • <Client projects listed individually below>

(Retail Division project)
(2/00 - 4/00)
Project Manager - Automated Inventory Replenishment project

  • Created workplan for demonstrating POS-driven dealer inventory replenishment proof-of-concept
  • Identified short-term projects to improve data reliability by investigating available POS data
  • Developed pilot strategy and network-wide rollout plan including management and dealer presentations

Canadian Tire & Sears Canada (Canadian Internet Marketplace projects)
(10/99 - 1/00)
Product Manager - Online Auction Offering

  • Managed team from concept definition through functional design of person-to-person online auction
  • Evaluated current competitive landscape and identified best practices
  • Assisted in identification and evaluation of potential software providers

(New Point-of-Sale (POS) project)
(3/98 - 10/99)
System Rollout Coordinator
  • Coordinated efforts of external outsourcing providers (NCR) and internal support groups
  • Entrusted by client to make mission-critical decisions during installations
  • Coordinated resolution of technical, functional, and scheduling issues
  • Prepared rollout team to provide up to 50 self-sufficient installations per week

    Team Leader and Issue Resolution Coordinator - User Acceptance Testing Team

  • Coordinated the activities of one Accenture analyst, two full-time client content experts, and ten part-time client field-users to determine whether the in-store software solution would support the required store processes
  • Set up production item and job databases, making certain that the POS software could communicate with the online parts catalog
  • Drove prioritization and resolution of issues with internal development groups and external vendors

    Lead Functional Designer

  • Designed workflow processing of communications between 1600 stores and legacy systems
  • Assisted with the design and usability of in-store software to support the store processes
  • Co-developed the in-store database modifications with the software vendor and client

    Lead Consultant - Software Selection and Conference Room Pilot

  • Assisted in the evaluation of possible software vendors
  • Coordinated the efforts of two client content experts in a conference room pilot

Allstate Insurance Company (Underwriting Technologies projects)
(12/94 - 1/98)

Lead Consultant - Property Acquisition Risk Management project

  • Responsible for incorporating Property New Business processing into the existing Integrated Risk Management System (IRMS) Auto New Business architecture
  • Gained extensive supervisory experience by leading three teams of 16 analysts and consultants from requirements gathering through implementation
  • Worked closely with Accenture and client leaders to determine the key processes, drivers, and inputs/outputs to develop overall system modifications

    Lead Consultant - IRMS NOVA mechanized letters

  • Assisted in mechanizing termination letter processing using the NOVA architecture by estimating, gathering and analyzing requirements as well as designing, coding and testing the necessary enhancements

    Designer/Programmer - IRMS projects

  • Analyzed requirements, created functional and detailed designs, coded, and tested modules for the conversion of the risk management system input/output communications with corporate-wide systems
  • Assisted in development and maintenance of a complex PowerBuilder application used to build profiles for an automated risk assessment system
  • Coded and tested two COBOL modules to retrieve home office test case data from nine data centers using distributed DB2
  • Implemented profile letter requirements for 30 states and developed reusable AWK programs to generate SQL saving the client in excess of $100,000

Smart Store II (Food and Consumer Packaged Goods Client Showcase)
(10/94 - 12/94)
Analyst - Consumer Direct Area

  • Developed grocery shop-at-home PC and wireless scanner demo using VB and Access



College of Engineering - Ann Arbor, Michigan
Bachelor of Science in Engineering (Electrical Engineering)
Magna Cum Laude - 4/94


  • Business Development
  • Mobile Apps
  • Social Media Integration
  • People Management
  • Product Management
  • Program and Project Management
  • Ecommerce


  • Creative Problem Solving
  • Process Definition and Improvement
  • Data Modeling
  • Business Analysis
  • Mentoring
  • Data Reporting and Analysis
  • Online Search
  • SQL
  • VB
  • PowerBuilder
  • C
  • HTML


Ice Hockey, Performing Arts, Music, Travel, Photography


See Chuck Pletcher on LinkedIn

Last updated: December 29, 2011